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彻底慌了！LV急聘中国区公关自救：股价半年暴跌31% 密集关店_我的网站

一 |     8月25日消息，据媒体报道，近期，LV在官方招聘渠道悄悄上线了“公关专员”岗位，标注应聘者需主动向媒体争取报道，保证品牌曝光度和知名度。

二 |     另外，应聘者还需管理舆情危机和起草相关声明。但当提及“为何突然招聘中国区公关”，LV官方客服表示：“目前没有相关信息。    CHESTER, Pa. -- The Eagles and the NFL might still be the sports favorites at Calvary Baptist Church, just outside Philadelphia. But many here are also rooting for a neighboring team which last year reached the championship game of Major League Soccer.Their new-found fandom is all about location — and revenue from parking. The Philadelphia Union plays at Subaru Park, a stadium beside the Delaware River just a few blocks from Calvary in the economically challenged city of Chester. Its poverty rate is among the highest in the metro area.As the Union continues to attract loyal fans and reach new heights, so have the blessings bestowed on this historic church where Martin Luther King Jr. attended as a seminarian.It has been crucial. Like many other Black Protestant churches, Calvary Baptist struggled financially during the coronavirus pandemic. Attendance fell, and along with it, funding. But the church has transformed its parking lot to accommodate game-day fundraisers, with volunteers from the congregation staffing the lots and selling spaces for $15 per vehicle.These days, the church raises up to $3,000 per game — about half of what goes into the collection plate on Sundays, said its pastor, Keith Dickens. The welcome influx of extra money is being used to pay for utilities, ministries and a new speaker system that will allow Calvary to reach a broader audience by broadcasting its services online.“It’s been a blessing,” said Dickens, who on a recent game day proudly sported a Philadelphia Union hat. "Not only just to generate funding, but also to meet and minister to new people.”Across the nation, houses of worship located near stadiums — from Boston’s Fenway Park to the Green Bay Packers’ Lambeau Field — have opened their parking lots to legions of fans.For churches offering parking near pro-soccer stadiums, their coffers recently received an assist from the world’s best active player, Lionel Messi who joined an MLS roster this year. All 250 parking spaces at the Calvary lot were full when Messi’s Inter Miami played the Union.Jeffrey Scholes, co-author of “Religion and Sports in American Culture,” said churches like Calvary show a growing willingness to use “secular entities like sport for religious purposes” including, “continuing a ministry, feeding the poor, keeping the lights on, things that ideally churches do."In the past, Scholes said clergy might have preferred the “old-fashioned way” of getting churchgoers to donate while shunning the sports-fan parking business as too “worldly."“There’s just much more openness to different kinds of nonreligious tactics to perform the necessary functions of a church or synagogue or mosque,” Scholes said. It also offers an opportunity to share with fans the history of congregations like Calvary, which was founded in 1879 by a group of formerly enslaved Africans seeking freedom to worship.On a recent game day, fans decked in the Union's navy, signal blue and gold colors pulled into parking spots in front of Calvary's colorful mural that pays homage to King. The civil rights leader worshipped at the church from 1948-1951, when he attended Chester’s Crozer Theological Seminary. Chester has a notable cultural and industrial history, but now has economic difficulties that make Calvary's new parking revenue all the more appreciated.“For us, if it gives back to a cause, it makes it all the better,” Abe Gitterman, age 37 and Jewish, said before he paid the parking fee. Next to him, his 6-and 7-year-old sons pointed to the mural and asked parking attendant and church member Lisa Lewis if this was the same man they had learned about in school. “Yes,” she replied, smiling. “It feels good,” she later said, “to tell them the history about the church.”It can also be fun. In Lubbock, Texas, Leslie Cranford, a parishioner at St. John’s United Methodist Church, said Texas Tech football fans have tailgated with RVs — taking up to four spots ($10 each) — in the church parking lot, near the Red Raiders' Jones AT&T Stadium. Sometimes, rival fans park at the church. “We tell them: we got to charge you extra!” Cranford said, laughing. She introduced the parking program at her congregation two decades ago. On a good season, they make up to $2,000 per game. “Dwindling attendance is a problem," Cranford said. "So, this helps us maintain our ministries.” In Boston, the Christian Science Church opened its parking garage to the public in 2014. That includes Red Sox fans who can park for $30 — a lower rate than closer to Fenway Park. Kevin Ness, manager of the Christian Science Committees on Publication, said the revenue helps cover the operating expenses of Christian Science Plaza, a popular tourist attraction which sits on top of the garage in the Fenway neighborhood. “This in turn allows the contributions from members to directly support the worldwide healing mission of the church,” he said. In Green Bay, Wisconsin, Bethany Church began its Packers parking program in 2010.“We thought it would be a great avenue for outreach, and a way to get funds to help support the growing ministries,” Bethany’s administrative assistant, Jill Connerym said via email. The church doesn’t have a set charge, and instead asks for donation, Connery said, adding that “many people are very generous.”Packers parking helps fund programs, including youth ministries, small group learning and building facility upgrades, Connery said. The church parking lot is often full on game days.“We are known for our hospitality,” she said. “We had a volunteer who began giving rides to Lambeau from our parking lot, free of charge to whoever didn’t want to walk the .5 miles to the stadium. So, now we are known for our shuttle service, and friendly volunteers.”Churches also have embraced other fans. Nashville First Church of the Nazarene offered their parking lots for three shows attended by thousands at nearby Nissan Stadium during the Nashville leg of Taylor Swift’s Eras Tour. The parking program ($30 a spot) also is popular during Tennessee Titans games and has helped fund ministries in Nashville and missions in Haiti and Kenya.“Every one of these dollars comes right back in to help people,” said its senior pastor, Kevin Ulmet. “When people hear that, they love that, they say ‘we want to be a part of that.’ And that, to me, is the classic definition of win-win.”__Associated Press religion coverage receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content.。

三 | ”     值得注意的是，今年以来，LV在中国密集发起商标诉讼：先是起诉新式茶饮品牌茉莉奶白侵权，同时一些名不见经传的小店铺、小商家也被发现卷入诉讼漩涡。    据一项公开投票，55.5%网友对LV过度维权的行为表示反感。

四 | 而在渠道方面，LV也发起大撤离，仅半年时间内，在中国西南地区已接连关闭3处关键门店。     有业内人士分析表示，LV频繁的维权可能是感知到，其在中国奢侈品市场的地位已经受到威胁。目前，消费者对LV的对抗情绪明显，这对于LV的外部环境而言确实有一定冲击。

五 |     “在这种时候，LV放出一个公关人员的招聘，也是企图通过友情的维护和提升品牌认知，与大众圈层慢慢缓和关系。”     据相关机构统计，近5年间，LV在华发起商标维权诉讼累计超过1690起，2026年上半年新增56起。维权对象从皮具假货延伸至茶饮品牌、餐饮小店、日用百货等领域。     而在舆论争议背后，LVMH集团整体的业绩增长也在放缓。    近期，LVMH集团发布2026年上半年财报：实现营业收入386.44亿欧元，较去年同期下滑3%，剔除汇率、并购等外部因素影响，有机营收同比增长2%。    集团上半年经常性经营利润录得86.91亿欧元，同比回落4%；集团净利润达56.97亿欧元，与去年同期基本持平。

六 |     从细分业务看，LVMH集团时装与皮具业务有机下降1%，第二季度1%的增长低于市场预期；包括中国在内的亚洲市场增速从第一季度的7%滑落至第二季度的4%。

七 |     截止目前，LVMH集团股价已从年内高点766.9欧元跌至最低528.34欧元，跌幅达31.11%。          ​​​​          

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